If you are a professional that offers a service or a business owner (even a small one), the answer is yes. No question, without a doubt. Let me validate that with some facts.
- There are 6.8 billion people on the planet at present. More than 3 billion people use the internet every day. Here in USA 87% of the population are online. There are 271 million mobile subscribers in the U.S. alone and some 90% of those have purchased something, or contacted a company, online in the last 12 months. (Source: 60SecondMarketer.com and http://www.internetworldstats.com/)
- 91 percent of adults keep their smartphones within arm’s reach. (Source: Morgan Stanley) including me.
- Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand) More than half!
If this information is not enough to make up your mind you should also consider the following:
Having a web site is like having and employee working 24 hours a day, 7 days a week, 365 days a year. Your web site will always be informing and connecting with your costumers even in weekends and holidays!
People have switched from the traditional means of finding information (yellow pages, newspapers, television) to searching online, especially by the way of mobile devices. Your business should be at their fingertips.
According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online. That equates to 39% higher revenue.
Websites do improve customer confidence and corporate Image. With a professional website, you will improve you overall impression to the public and, in turn, your customers will develop a greater sense of confidence in your organization. A well-structured website can foster credibility with new customers.
A web site can boost your career and help you find that dream job. I have been talking about what a website can do for your business, but it can help you personally too. Not only a web site can host your resume and your latest project but by having and managing a website you show to be aware of the latest tendencies and demonstrate a very useful set of skills.
Did you make a decision yet?